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Are Your Green Claims FTC Compliant?
It's a good idea to be aware of FTC guidelines when making green claims in your marketing. In 1992, in response to a flurry of green marketing claims (the first wave of the green deluge we’re now...
View ArticleFTC’s crackdown on Greenwashing – top 4 things Green marketers should know
Last February I wrote a short post about the FTC’s Green Guides – regulatory rules for Green marketing (Are Your Green Claims FTC Compliant?). At that time common wisdom seemed to be that following...
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Guest post: Software to Mitigate Risk of Carbon Greenwashing
Accounting Market Analyst Hunter Richards writes about accounting software, with particular interests in "green" innovations and compliance. With the FTC becoming increasingly serious about enforcing...
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Are the New FTC Guidelines Killing Green Marketing?
The Federal Trade Commission’s Green Guides have always suggested that marketers avoid general environmental terms like the word “green.” But the revised guides come down even stronger against such...
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White Paper Reveals Formula for FTC Green Guide Compliance
“The FTC Green Guides Made Simple” reveals my Q.U.I.E.T. method for greater transparency – essential for green marketing compliance. Ultimately, the Federal Trade Commission’s Green Guides are a good...
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FTC Green Guide Action Leads to $350K Fine for Misrepresenting Insulation...
According to the FTC’s “R-Value Rule,” any purveyor of home insulation must supply accurate product R-value information to its customers. Just last Thursday, the U.S. Department of Justice prevailed in...
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